Alzheimer’s Society
Branded Content
FEEL IT ALL
Alzheimer’s Society wanted to drive new sign-ups to their flagship fundraising event Trek26, they required Superlative to devise a creative execution that appealed to their target audience across TV, Digital and Radio.
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Working under the creative masthead “Feel It All” – we wrote an emotive creative that explored the full experience of taking on a fundraising trek, from the physical to the emotional. We were keen to create a feeling that the event was for everyone and you didn’t need to be an ‘athlete’ to get involved. This inclusive direction was brought to life with authentic footage from previous events.
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Creative and production were approached hand in hand as we unarchived previous event footage to couple with potential script lines. The big challenge was retroactively balancing diverse casting with location scouting and cinematic composition.
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Creative
Archive
Editing
Sound
Social
