Genesis Magma Racing
Branded Content
Road To Hypercar
We were driven to craft a brand campaign that would mark this milestone, not as a piece of reportage, but as a cinematic declaration. This was not about covering an event, it was about defining a moment. Genesis Magma does not seek permission to stand among the elite. It already does.
This was not hype.
This was not coverage.
This is a cinematic statement of intent.
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Our approach was grounded in the Genesis ethos: bold, refined, emotionally charged. The film mirrors the brand’s DNA, machines built with luxury craftsmanship and cutting-edge performance. Through carefully composed visuals and powerful, human storytelling, every frame was intentional. Designed. Elegant.
From the mechanical poetry of the race environment to the human presence behind the machine, we created films that spoke not of arrival, but of rightful belonging.
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Strategy & Creative
Pre-production
Onsite filming
Onsite editing
Grade
Sound design
