Hyundai Motorsport
Branded Content
TCR World Tour
After back-to-back Driver’s Championship wins with Norbert Michelisz, BRC Hyundai N Squadra Corse enters the 2025 TCR World Tour with eyes on the ultimate prize: a clean sweep of both the Drivers’ and Teams’ titles.
With a huge season ahead, Hyundai Motorsport turned to Superlative to help drive fan engagement and visibility across digital channels, building energy and audience in a championship often overshadowed by bigger motorsport series.
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Smaller championships like TCR World Tour demand bigger thinking. So we started by setting the tone early by launching a hero film to unveil the Hyundai Elantra N TCR’s striking new livery and mark the beginning of a high-stakes, hat-trick-chasing year.
From there, we rolled out a full-funnel digital strategy designed to sustain momentum across the entire 8-round championship. Our campaign blends:- Long- and short-form video content capturing both the on-track drama and the behind-the-scenes personalities.
- Multi-channel distribution tailored to maximise reach across Hyundai Motorsport’s key digital touchpoints.
- Community management and engagement, fostering connection with fans and driving conversation as the season unfolds.
Each stop of the tour becomes a moment to rally around, fuelled by storytelling that cuts through the noise and puts Hyundai at the heart of the action. -
Creative
Strategy
Global Production
Post Production
Community Management