Genesis Magma Racing
Branded Content
Le Switch
Genesis requested a brand film to unite their newly formed endurance race team, Genesis Magma Racing, with the launch of the GV60 magma; a new luxury EV model.
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We conceived a playful twist on the uniqueness of endurance racing, the fact that the race is not driven by one driver alone, but a shared experience.
Le Switch was born, a playful exchange of road car and Hypercar, of road tranquility and track adrenaline. An effortlessly cool film piqued by a dash of skulduggery only fitting of elite drivers.
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We wanted the affluence of the brand to be expressed in every frame. Locations become as important as the cars themselves. Shot under the blazing heat of August in Monaco, Provence and circuit Paul Ricard, we told a story of beauty and the beast.The GV60’s elegant and slick journey through stunning backdrops, whilst the GMR-001 Hypercar tears up the tarmac of the circuit.
